The Rise of No-Low Alcohol: A Generational Shift
Exploring the market trends and changing consumer preferences driving growth.
The shift in drinking preferences, especially among younger generations, has sparked a demand for No-Low alcohol options鈥攂everages containing less than 0.5% ABV. This category, once viewed as niche, is now expected to grow substantially, with the global No-Low alcohol market projected to reach $43 billion by 2025. No-alcohol beer leads the way, but there鈥檚 a growing appetite for no-alcohol spirits, wines, and crafted alternatives that mirror the complexity and sophistication of traditional beverages.
A Taste for Luxury: The High-End Opportunity
How the premium segment is redefining the No-Low alcohol market.
Although overall demand for wine may be shrinking, the high-end segment is thriving. Recognizing this trend, many wineries have introduced no-low alcohol versions by de-alcoholizing traditional wines. Yet, the energy-intensive process can alter the wine鈥檚 essence, often failing to meet the expectations of a discerning consumer base.
From Fine Dining to Fermentation: The Birth of AMA Brewery
The chefs-turned-innovators transforming non-alcoholic beverages.
Enter AMA Brewery, led by fine dining chefs Ramon and Dani. With decades of experience at the forefront of Spain鈥檚 fine dining scene, including heading R&D at the world renowned Mugaritz, they saw firsthand the need for an alternative. Diners at high-end restaurants were increasingly opting out of alcohol, leaving sommeliers with limited options to complement intricate, thoughtfully curated menus.
Ramon and Dani鈥檚 journey into beverage innovation began with an exploration of the kombucha category, though they found commercial offerings rife with added sugars, artificial flavors, and carbonated gas. Instead, they focused on tea as a potential base. Sourcing exceptional teas from small, ecologically minded growers and meticulously testing water sources globally, they honed in on natural waters with the ideal mineral balance. Yet, a breakthrough was still needed to elevate their creation to fine-dining standards.
Crafting Complexity: The Art of Natural Fermentation
Unveiling AMA’s unique process and the science behind their products.
AMA’s solution lay in a refined second fermentation process using a SCOBY鈥攁 symbiotic culture of bacteria and yeast. By isolating specific yeast and bacteria strains, they created a textured, complex beverage that embodies delicate notes of apricot, wood, and floral tones鈥攁ll naturally derived through fermentation. Inspired with Spain鈥檚 innovation in molecular gastronomy, they seperated yeasts and bacterias into groups to be able to “cook” and create characteristics by design via perfected fermentation processes controlling temperature, pressure, and time, to craft a range of sparkling drinks that are low and non-alcoholic yet brimming with depth and character.
Global Reach, Local Roots: AMA鈥檚 Expansion Story
How AMA is scaling their innovation to meet international demand.
Today, AMA鈥檚 products are available in over 500 prestigious restaurants across 27 countries and online. With guidance from Synthesis Ventures, they secured an investment from Spain鈥檚 newest food tech fund, whose team includes seasoned industry experts from the beverage industry. With the funding, AMA is scaling operations to meet the demands of distributors and retailers worldwide, making these innovative drinks accessible far beyond fine dining.
Investment in Excellence: Backing a Game-Changer
Why AMA鈥檚 approach aligns with health-conscious and sustainable values.
From an investment perspective, AMA鈥檚 proprietary fermentation process positions them strongly within the market. Their production techniques and natural, refined ingredients align seamlessly with the values of today鈥檚 health-conscious and environmentally aware consumers.
A Toast to the Future: Elevating No-Low Alcohol to New Heights
The vision for AMA Brewery鈥檚 global impact.
The future for AMA Brewery is exciting. Synthesis Ventures is honored to support Ramon and Dani in achieving their vision: to bring the elegance of naturally fermented, no-low alcohol beverages to a global audience, setting a new standard for both the industry and the consumer. Cheers!
